Communication is communication. Sometimes writers forget that.
Whether you are writing for magazines, for blogs or for businesses, the finished product should be easy and enjoyable to read and move people to buy, sell, call, contact or contribute!
Brochure, newsletter article, sales slick or business plan — when someone puts the piece down, he or she should know what the point was and what to do next. If they don’t, what you have written has failed.
Best advice? Tell a story!
All writing is really story telling whether it is fiction or non fiction. I started in radio news and moved to television news and no matter what I was told to cover, it always came down to telling a story!
I have been writing for more than 30 years now and I still find myself stuck sometimes. But when I take a deep breath, review my notes and relax, the story that is hidden in my head starts to write itself. Then all I have to do is let my fingers hit the keyboard and tap out my tale.
It’s just as easy if you are writing for business. Do your research. Interview your experts. Type up your notes then start writing. Remember that stories have beginnings, middles and ends and so do brochures, newsletters, business plans and sales slicks. All you have to do is remember the objective of your story and include a call to action.
Oh and one more old news axiom that has helped me innumerable times – Tell em what you are going to tell em’ — tell ’em and then tell ’em what you told ’em.