Why is it that so many people think that business writing has to be serious?
It has to be accurate. It has to meet business objectives and move people to take action. But it does NOT have to be serious or boring or flat. In fact, business writing should be just as enjoyable to read as a good novel!
Take business plans, for example. Business plans are written to get funding — private or public but it’s still all about dollars. What if I told you that the business plans I wrote had banks fighting to see which one would be chosen to fund them? When the head of the Northeast Regional Business Council read the plan for Lizza Fine Art – www.lizzafineart.com, her only questions were, “Where are you and how much money do you need?”
When you get a look at the summary and excerpt you will see that it gives all the information that lenders need to make good business decisions but in a way that makes reading the plan enjoyable.
Write On Target 